Brevo
All-in-one marketing platform with email, SMS, WhatsApp, and CRM. Send transactional and marketing emails via API or SMTP.
Best for teams that need a unified marketing platform with email, SMS, and CRM in one place.
Use Cases
Free Tier
300 emails/day, unlimited contacts, email API, SMTP relay, drag-and-drop editor
How to Maximize the Free Tier
Brevo’s free tier (300 emails/day) is the volume leader for free email — no monthly cap, just a daily limit. Use it for transactional emails during the day and schedule marketing sends in batches. The multi-channel capabilities (SMS, WhatsApp) on the free plan are unusual — take advantage of them for two-factor authentication or order confirmations via SMS. The Brevo branding on free emails is the main trade-off; upgrade to Starter ($9/mo) to remove it. Watch out for the shared IP pool: warm up your sending domain gradually to avoid spam folder placement.
Getting Started
Sign up at brevo.com → verify your email → create a sender identity (add SPF/DKIM DNS records) → choose API key or SMTP credentials → send first email via API or integrate with your app → track opens/clicks in the dashboard.
Pros
- Daily volume: 300 emails/day is the most generous free tier among email platforms — roughly 9,000 emails per month
- Multi-channel: Includes SMS, WhatsApp, and web push on the free plan — not just email
- Template builder: Built-in drag-and-drop email editor with pre-built templates, no coding required
Cons
- Brevo branding: Free tier adds a Brevo logo at the bottom of every email — removes with paid plans
- Deliverability variance: Shared IP pool on the free tier can lead to inconsistent inbox placement
- Complex dashboard: The platform is feature-rich but the UI can feel overwhelming for simple email-only use cases