EmailOctopus
Email marketing platform powered by Amazon SES infrastructure. Offers campaigns, automations, landing pages, and signup forms with a generous free tier.
Best for newsletter creators and small businesses who want generous subscriber limits with built-in landing pages and forms.
Use Cases
Free Tier
2,500 subscribers, 10,000 emails/month, 1 landing page, 1 form
How to Maximize the Free Tier
EmailOctopus's free tier (2,500 subscribers, 10,000 emails/month) is among the most generous for email marketing. The 2,500 subscriber cap is the real win — most competitors cap free tiers at 500-1,000. Use automations for welcome sequences and drip campaigns (both available on free). The branding limitation is the main trade-off: every email will show an EmailOctopus footer. If you need more than 1 landing page or form, you'll need the Pro plan at $12/month. Reports expire after 30 days, so export your analytics regularly if you need long-term tracking.
Getting Started
Sign up at emailoctopus.com → verify your email → create a mailing list → add subscribers (CSV import or signup form) → set up a landing page and form → create a campaign or automation → send your first email → track opens and clicks in the dashboard.
Pros
- Generous subscriber cap: 2,500 subscribers is significantly higher than most free email tiers — enough for growing newsletters
- Amazon SES backend: Built on AWS infrastructure for reliable deliverability at scale
- Landing pages and forms: Free tier includes landing page and signup form builders — no need for a separate lead capture tool
Cons
- EmailOctopus branding: Free tier adds a visible logo to every email — removing it requires upgrading to a paid plan
- 30-day report retention: Email analytics and reports only persist for 30 days on the free plan — longer-term analysis requires paid tier
- Limited landing pages: Only 1 landing page and 1 form on the free tier — not enough for multiple campaigns or A/B testing