MailerLite
Email marketing platform with automation, landing pages, and a website builder — designed for small businesses and creators.
Use Cases
Free Tier
12,000 emails/month, 1,000 subscribers, automation, landing pages, website builder
How to Maximize the Free Tier
The free plan offers 12,000 emails/month to 1,000 subscribers with automation and landing pages. Set up a welcome sequence using the visual builder, create a landing page to capture subscribers, and use A/B testing to optimize. Clean your list regularly to stay under the 1,000 subscriber cap. API access requires a paid plan.
Getting Started
Sign up for a free account → complete the onboarding wizard (name your organization, set sender details) → create your first subscriber group → import or add subscribers → build a signup form or landing page → create an email campaign or automation → send a test and verify delivery.
Pros
- Generous free tier: 12,000 emails/month to 1,000 subscribers with automation, landing pages, and A/B testing included
- All-in-one platform: Email marketing, automation, landing pages, website builder, and digital product selling in a single tool
- Visual automation builder: Drag-and-drop automation workflows with triggers, conditions, and actions — no coding required
Cons
- No API on free tier: API and MCP server access is restricted to paid plans — you can't programmatically send emails from the free tier
- Subscriber cap: 1,000 subscriber limit on the free plan means growing lists quickly hit a paywall
- Limited automation steps: Free tier allows only 3 active automations with 5 steps each — complex workflows require upgrading